Two kinds of coaching: Normal and Natural. Which is more sustainable?

"All great truths begin with heresy" - George Bernard Shaw

“If Hitler had used a coach, we’d all be speaking German” – from the book

Executive Coaching and Leadership

An axiom of personal development is: Find out what doesn’t work for you and do less. Find out what does and do more.

Clearly coaching works. So it pays to do more coaching. But more of what kind, exactly?

Take one of today’s big issues that involves many multinationals and affects all of us in some way: sustainability.

If your business and /or your life goals are predicated on fear...on lack, loss, losing control, survival, needing to prove yourself or any negative ‘away from’ perspective, ‘normal’ coaching - focussing only on outward achievement - can just as easily work to exacerbate the problem. You may seem to be achieving more materially, but it might be at a high cost to the environment and your own ultimate well-being.

The ‘natural’ approach, on the other hand is predicated on the principles of abundance and prosperity. It is 'soul-centred'. Here, we assert, there is no lack. Despite the evidence from our senses and belief systems, there's nothing to lose. Nothing to prove. We already have inside us what we seek outwardly for in vain. As we connect with and express our true self more fully, we become more dymically open to opportunities, synchronicity and serendipity. It may sound a little trite, but it's as if the world takes care of us - when we allow it to. As we cooperate with natural law, the 'universe' begins to give back to us everything we really need.

With natural leadership coaching, the fear-driven, greed-based goals lose their value and attraction. We can give up the stress and struggle. We become fulfilled from the inside out. Our business and achievements are now authentically profitable and, more important - sustainable.